Moving forward 2018, Comarch Loyalty Breakfast event in Kuala Lumpur aims to provide an opportunity to discover the usage of modern IT tools in varied industries from retail, telco to finance; exchange knowledge and best practices. You will have a chance to openly discuss customer, brand, channel challenges and solutions as well as discover how to optimize the customer experience. Our speakers will discuss topics such as latest trends for loyalty arena, SOLOMO (Social-Local-Mobile), Precision Marketing, leverage of customer data shifting away from discounts, emotional loyalty vs transactional loyalty, going beyond a commodity by leveraging loyalty and Proximity Marketing that matter the most in digital era of 2018!
The day full of insightful presentations will end with a classical Afternoon Tea at the Colonial Café, Majestic Hotel, where you can network with other participants or simply enjoy the day.
• Half day of intriguing presentations and case study showcasing the innovation in Loyalty program.
• Strategic industry insights and trends that are affecting the ROI of your Loyalty program.
• New technologies used in impacting the Loyalty market (IoT, Beacons, Location based services).
• Excellent networking platform for professionals from different industries to exchange knowledge and best practices.
• Best of all, the invited speakers are responsible for the management of millions of loyalty member worldwide and will share his/her thoughts on this topic!
Who is invited?
CEO, CMO, COO, Head of Loyalty, Customer Experience, Campaign Manager, Digital