Comarch Loyalty Breakfast 2018

flag Majestic Hotel, Kuala Lumpur, 28 March 2018

Time to event:

    Why attend
    Why attend

    Moving forward 2018, Comarch Loyalty Breakfast event in Kuala Lumpur aims to provide an opportunity to discover the usage of modern IT tools in varied industries from retail, telco to finance; exchange knowledge and best practices. You will have a chance to openly discuss customer, brand, channel challenges and solutions as well as discover how to optimize the customer experience. Our speakers will discuss topics such as latest trends for loyalty arena, SOLOMO (Social-Local-Mobile), Precision Marketing, leverage of customer data shifting away from discounts, emotional loyalty vs transactional loyalty, going beyond a commodity by leveraging loyalty and Proximity Marketing that matter the most in digital era of 2018!
    The day full of insightful presentations will end with a classical Afternoon Tea at the Colonial Café, Majestic Hotel, where you can network with other participants or simply enjoy the day.

    Main benefits:

    • Half day of intriguing presentations and case study showcasing the innovation in Loyalty program.

    • Strategic industry insights and trends that are affecting the ROI of your Loyalty program.

    • New technologies used in impacting the Loyalty market (IoT, Beacons, Location based services).

    • Excellent networking platform for professionals from different industries to exchange knowledge and best practices.

    • Best of all, the invited speakers are responsible for the management of millions of loyalty member worldwide and will share his/her thoughts on this topic!


    Who is invited?

    CEO, CMO, COO, Head of Loyalty, Customer Experience, Campaign Manager, Digital 


    08:30 - 09:30
    Registration & Morning Coffee 
    09:30 - 09:40
    COMARCH in nutshell and moving forward 2018
    09:40 - 10:20
    The real story behind SOLOMO (Social-Local-Mobile) and Precision Marketing
    • Why connected customer are generating 3 times more revenue? 
    • Convenience or discount – what (and when) matters more.
    • New Pareto rule in digital era – is it still 20% customers generating 80% revenue? What about brand advocates & Influencers?
    • Next gen mobile apps – big data – beacons – Location Based Marketing – meaning of IT buzz words in our everyday business.
    Wojciech Kempny, Global Senior Consultant
    10:20 - 10:50
    Understanding and leveraging customer data to shift away from discounts
    • Creating a high value loyalty experience and utilizing the benefits of a loyalty program.
    • Empower partners to make an informed decision to continuously engage with their customers.
    • Profitable loyalty program is the key towards sustainability of program.
    Daniel Hee, APAC Business Consultant
    10:50 - 11:30
    Morning Break & Networking session 
    11:30 - 12:00
    CASE STUDY - Hudson’s Bay Netherlands – Proximity Marketing that matter most in Digital era of 2018!
    • Incorporated in 1670, North America’s oldest company and today most prominent retailer with 90 full-line outlets and
    • Together, engine and mobile application create a ONE-TO-ONE communication channel between the brand, stores, in-store sales associates and customers (customized loyalty offers).
    • Deep insights into each of the customer preferences.
    Wojciech Kempny, Global Senior Consultant 
    12:00 - 12:30
    Going beyond a commodity by leveraging loyalty 
    • All telco companies sell Prepaid/Post-paid packages for roughly the same price and with same speeds (4G etc), so how can we set ourselves apart from the competition?
    • Quick company overview (Digital & Media Platform/TRUE Corporation /CP Group) to set the stage for context.
    • How loyalty and points will be at the core of every interaction?
    • How it will manifest/use cases?
    How we feel Comarch will get us there?
    Brian Clark, Chief Product Officer, True Corporation, subsidiary of Charoen Pokphand Group, CP Thailand 
    12:30 - 13:00 
    Panel Discussion: Assessing Digital Expectation and Habit of Today’s Loyalty Members
    • Strategic approach to optimise customer interactions and enhancing brand loyalty
    • Turning customers into brand advocates 
    • Challenges and benefits of gamifying loyalty experience
    13:00 - 14:00
    Lunch in CONTANGO Restaurant

    Majestic Hotel Kuala Lumpur

    5 Jalan Sultan Hishamuddin, 50000 Kuala Lumpur, Malaysia

    The Majestic Hotel Kuala Lumpur includes the original Hotel Majestic which is documented as a national heritage site. This colonial structure was built in 1932 and became one of the great hotels of Kuala Lumpur in its time.