Comarch - Loyalty Revisited

flag Rotterdam, 15 September 2017

Time to event:

    Why attend
    Why attend

    Why attend?

    This year, our Loyalty Revisited event will give you the unique chance to get real insights and practical advice on how to leverage on latest strategies & technologies to improve your customer experience and your loyalty program results. Together with Livework, we will present a 360° approach to get the best possible results for your business. 

    We’re not here to do theory! We will show you real case studies from our recent projects in Europe and show you live demos to handle most challenging aspects of a daily life of a marketer. You will hear the story of a new market player Hudson’s Bay Netherlands entering the market with its brand new loyalty program Hudson’s Bay Club. In the end, you will get an occasion to exchange with other retail professionals and CRM & Marketing experts. Last but not least, we have a couple of gifts and surprises in store for you!  

    Main benefits:

    - Half a day of intriguing presentations, case studies and demos showcasing new ways of delivering an unprecedented customer experience

    - New technologies used in impacting the loyalty market and customer engagement (IoT, beacons & location based services)

    - Strategic industry insights and trends that are affecting the ROI of your loyalty program

    - Great networking occasion for professionals from different industries to exchange knowledge and best practices around the loyalty area

    Who is invited?

    CEO’s, CIO’s, marketing & communication directors, IT managers, data analysts and other professionals involved in the following areas: loyalty, customer engagement, customer experience, innovation, marketing campaigns. All industries are welcome as the insights apply to any business. 



    09:00 - 09:30


    09:30 - 09:40

    Welcome speech
    Kathleen Ceulemans, Sales Manager at Comarch Benelux

    09:40 - 10:00

    Designing the customer experience
    Melvin Brand Flu, Director of Strategy & Business Design at Livework Studio 

    10:00 - 10:20

    Location-based services in practice. New business opportunities
    Geraldine Vercruysse, Consulting Manager CRM & Marketing at Comarch Benelux

    10:20 - 10:35

    Coffee Break

    10:35 - 10:55

    New technologies mean new challenges. A survival kit for marketers
    Joanna Gaweda, Consulting Director at Comarch Benelux

    10:55 - 11:10

    Measuring customer experience’s impact on program results. BI Live
    Anna Bazela, Business Intelligence Consultant at Comarch Benelux

    11:10 - 11:25

    Coffee Break

    11:25 - 11:45

    Case Study: Innovative approach to Customer Loyalty via Exclusive Privileges & Personal Assistance
    Geert Crooijmans, Head of CRM at Hudson's Bay Netherlands

    11:45 - 12:00

    Closing speech
    Kathleen Ceulemans, Sales Manager at Comarch Benelux 

    12:00 - 13:00

    Networking Lunch

    Spaces Hofplein

    Spaces Hofplein is a creative working environment on the Rotterdam skyline. An excellent vista point over the city of Rotterdam and the Maas River.


    Spaces Hofplein 20 [Club Room],
    3032 AC Rotterdam, The Netherlands

    About us
    About us


    is a global software house, integrator and IT services company that specializes in innovative IT systems for different industries. With more than 15 years of experience in the CRM & Marketing industry, Comarch would like to share with you its expertise on how to successfully attract and engage customers following the latest trends in marketing land like location-based services, proximity marketing, omni-channel marketing, next-best offers etc. 



    is an international industry expert in service design and would like to present you their view on how to perfect your brand’s customer experience. Over the last 15 years, Livework pioneered in service design and made a difference for customers. Livework has the ability to merge creativity, design, research and consultancy to help companies deliver a great customer experience and achieve tangible business results.